Case Study Zumo Essay

You will notice during your reading that some of your recommendations offered during the debriefing oh our oral presentation have not been met, including the change of our logo. This reflects in any way an act of negligence or a lack of rigour. Indeed, we are convinced by some of our ideas, so we prefer to develop you them so that you join there rather than suppress. Hope you like it, enjoy your reading. Sincerely, Laurie and Emilie. Zumospa would like to make Zumo a global brand; the company needs to reposition Zumo for the international market. Zumospa would like to launch a global campaign focussing first on South America, Mexico, The Southern states of the US and Japan, where they have regional offices. Zumospa is a food and drink company based in Valencia, in Spain. Zumo is the best-selling sports drink in Spain. In the last financial year, Zumo contributed â‚ ¬30 million to Zumospa’s annual sales revenue, accounting for 20% of the company’s total turnover, and 4,5 million in profits. It is Zumospa’s cash cow, generating more revenue than any other of its products. The drink contains vitamin and a secret ingredient: â€Å"herbora†, made from roots of rare African plants. Scientific studies results about its formula and proved that the body absorbs Zumo faster than water or other soft drink. Zumo offers four flavours: classic, light, kiwi and strawberry. Zumo is now sold all over Europe. It has a large channel of distribution: the drink is distributed mainly through grocery stores, convenience stores, and supermarkets, also through sports clubs. Sales generated through contracts with professional leagues, such as football, golf and tennis associations. Press, TV and radio advertising is backed up by endorsement contracts with famous European footballers and tennis stars. Which is a pity; it’s that this drink is sold only in Europe. Such a success deserves to be applied internationally. The sports drink market is the most rapidly growing segment of the world beverage market. The market is very competitive, with major companies such as Coca-Cola, Pepsi Cola another fighting for market share. We can expect an Entry Barriers from the existing market on each country. Product strategy: Zumo’s new face Even though Zumospa has been going well in Spain, if we go and run a business with the same brand name â€Å"Zumo† and similar image to the USA, Mexico, South America, and Japan, it would be possible to make the countries rouse antipathy. The reserve for the foreign products is increasing. Initial research suggests that Zumo is perceived, as a Spanish drink, and its close identification with Spain may not be suitable when developing a global brand. We will discard old perspectives towards the markets, especially when we expand our services or products to international market, which have different cultural foundations. An energizing drink is a drink that gives a renewal of energy to the consumer, not to confuse with an energy drink dedicated to the hydration of the sportsmen. In most case, an energizing drink contains a concentration rather high of caffeine and sugar then, according to the specific receipt of each product, of the extracts of plants like the guarana or the ginseng and various molecules like the bull-fighting one, of the vitamins B, the arginine, creatin, etc.†¦ As we know, Zumo just contain vitamin and African plants, and scientific have recognized the energy inputs of natural products used. We believe it’s important to emphasize this point, which represents a competitive advantage of the products to its competitors. That’s why we propose several solutions to refresh Zumo, and highlight the brand’s values. In addition, for a brand to be global, its logo, name and slogan must be recognized and perceived like a familiar for all people. We invented a new name, logo, slogan and packaging for the drink, in order to anchor a positive image of the brand in the minds of consumers. Talking about consumers†¦ Zumo is positioned as an energy product for fitness conscious people, especially sportsmen and women between the age of 20 and 35, and even the older athletes. We succeeded in Spain with this target market and we will continue to maintain it in international market. The scope of the drink matches these consumers. Athletes support the values of the beverage, recognize its qualities. They represent our main target. But our customers can extend far beyond sportsmen. Indeed, people are concerned more and more about health, and pay attention to the ingredients contained in what they eat and what they drink. We can expect to receive more in addition to consumers through the properties of the drink. In order to stretch our consumer panel, the drink will be offered in different version, like in Spain, where the drink is proposed with kiwi and strawberry. A version of the drink sugar-depleted will be deployed in each country. With regard to the different fragrance (cherry, mint, etc.) depending on the country concerned by this development. But before that, it’s necessary to perform a complete redesign of the brand, to give an image more correlated with the drink’s values. A new name, for a new fame The name Zumospa is focused as a Spain brand, to Spanish language. It’s clearly a household name. It’s necessary to reinvent it, for a more international name. This name must be euphonic, easy to pronounce and memorize. Zumospa is a Spanish product; it means the fruit juice in Spanish. †¨In Spain, this product is much known, but not in the other countries because it is only sold in Spain. †¨We so had to find a new name, so that he must be significant for all that is why we chose the English language, it is going to give a modern and young tone. And especially all the consumers and the future consumers will understand it NED Natural Energy Dring NED Natural Energy Dring The new name has to express the benefits of the product, that it represents the drink, a powerful, energetic name and especially that it shows highly rated natural of this energy drink. We had found several names as for example: Strong Jet, Big Torrent, NED or TORERO. Having hesitated a lot, we selected NED (the Natural Energy drink), it is very simple because it is the definition of the product but it is particularly easy to pronounce for the most part of country, it is short and precise. It is also necessary to respect the administrative formalities; we shall thus have to register the name of our product to protect it from any copy, to WIPO (the World Intellectual Property Organization A little makeover It exists on the market of the drink big competitors as Pepsi, Coca Cola but especially on the market of energy drinks as Red Bull. In order to compete against big competitors like Pepsi and Coke, especially Red Bull, and reshape the image of the drink, we think we should redesign the logo. The current image is too simple, too Spanish and cannot create strong impressions in foreign customers. Pepsi and Coke have been known as calorie products while nowadays more and more people are paying attention to healthy product. So we will focus on marketing that Zumo is energy drink with low gas, glucose and with natural ingredients. That’s why, in the logo, we have combined the Hulk’s arm with a small daisy. We wanted to show it in the logo so that the customers realize of highly rated natural of the product To represent the energy values of the drink that brings strength and force, we used the Hulk arm that represents, in our opinion, an icon of physical force. To show that this strength comes from the earth, we combined with this image of a small daisy, reminding the natural aspect of the drink. The particularity of this logo is the contrast between the powerful arm and the delicate flower, held in his hand. In addition, the colours are sparkling and strongly recall the ecological context (green, yellow, white). The specificity of the image will allow that it’s permanently implanted in the mind of the consumer. After the logo, we have decided to occupy us of the slogan. We thus needed a small sentence, which represents the logo but especially the product. As we used Hulk as image of Zumo, we decided to stay in this spirit of great powerful, but natural strength. Having thought a lot we have chooses † Great Get the Natural Strength â€Å". Obtain the strength by drinking our drink, a strength nature but very powerful. We thus used play on words to insist well on the natural fact of the supernatural product and the strength of Hulk. And a suitable outfit Our main target being athletes, as well as all active people, we decided to adapt the new packaging for their needs. In addition, it breaks the image of the current energy drink, full of chemicals. Indeed, all competing drinks, except one, offer their beverage in cans. That’s why we will propose a new contain: plastic bottles. Available in different format, from 25cl to 50cl, these contain enables easier transport of the drink. Whether in a gym bag or a handbag, an open can can no longer store while the bottle is reformed indefinitely. The bottles will have a stopper teat, making usage more convenient and less risky for active people moving constantly. The bottles will be made with a green plastic. It can be recycled and reused to reduce the impact of waste on the environment. Indeed, it’s impossible for a company promoting ecologic values to neglect the growing concern of consumers for ecology. Position We should reshape specific identity and directional characteristics of Zumo as a sports beverage. Choose gorgeous designs and intense colours to lay an emphasis on the image of the silver generation who care about their style and intend to the luxurious life style. The price will be about 2 £ because we have made decision that our targeted customers is ready to pay for a high quality product. They could be willing to pay for the product, even it could be expensive. Moreover we made a decision to the price, which is higher than other competitor’s products to posit high quality to consumers. What else? We can expect a real success for the introduction of the drink worldwide. We will have to monitor the results of the campaign and the strategies put un place. Subsequently, other operations will need to be considered to maintain the reputation and the dynamism of the brand. E already thought of some actions. For example, it would be interesting to create versions derived from NED: a line of bottle for girls, a light version, as well as other flavours (strawberry, peach, etc.). Proposed perfumes will vary depending on the country in witch the drink is sold. Each of them may have different preferences in terms of taste, so it will be necessary to adapt to their habits. Communication strategy We can lead international marketing campaign as a successful case by selecting specific target layers and using effective promotion routes. Media Firstly, advertising is known as the first step to introduce our product to foreign market We use one method: Innovative advertising, marketing around the world. We are planned to do promotion by teaser ad, outdoor billboards, and sampling party. Our creative team knew create us some very interesting sketches. We could do teaser ad, which are easy to see around us as a promotion method to attract customer’s interests and attention. The location to publicize will be a rush place. Our views will be present in many places: Using outdoor billboards, especially at bus stops, buildings, fitness centres, and on the newspaper, magazines and so on. Hors media The world is waiting for London 2012 Olympic and I think this will be a good opportunity to advertise our products by sponsoring. Olympic always attracts everybody all over the world. If we sponsor Olympic, our product will appear frequently and it will create strong impression in foreign customers. When athletes use our products, our prestige will be consolidated and many people will want to try our products. We going to take advantage the Olympics games for doing the global launched of the new brand, new product line and new image (logo), supports of advertising in media. We are supposed to hold a sampling party. For example, we are scheduled to a sampling party at the fitness centre, which is a lot of members, since we could expect to get people to attract. Also, it could be a good way to inform the new brand. Apply to be official sponsor at next Olympic Games. It’s a great chance for us to publicize our new brand. Olympic Games are the biggest sports event that sportsmen and women all around the world look forward to. We could contract an ad with famous footballers, tennis players, and athletes.

Why Have Nuclear Weapons Not Been Used in Conflict Since 1945?

Why have nuclear weapons not been used in conflict since 1945? Nuclear weapons have only ever been used once in human history, and that was during World War II when The United States deployed missiles on Japanese territory, in Nagasaki and Hiroshima. At the time of bombing in 1945 only the USA had developed nuclear weapons, whilst today the pool of states consisting of nuclear weapons is still extremely small, with only nine states laying claim to nuclear technology and weaponry. This nuclear proliferation is explained by Darryl Howlett who explains this as the worldwide spread of nuclear weapons.For Howlett states are nuclear driven because of the ‘strategic, political and prestige benefits’ attached to nuclear weapons[1]. In the modern world the mass media are often critical about nuclear weapons and the threats they pose for society, but this begs the question; why have nuclear weapons not been used in conflict since 1945? To answer this question the issues of taboo a nd deterrence and the arrival of virtual nuclear arsenals must be called into question, as well as theoretical ideas such as rationality from proliferation optimists and proliferation pessimists.I will also look at whether we currently live in a non-proliferation regime, and look at the alternatives for peace and nuclear non-usage. The first area of nuclear non-usage I will look at will be the arguments brought forward by proliferation pessimists and optimists. Kennitz Waltz, a proliferation optimist argues on one hand we cannot stop the spread of nuclear weapons. It’s inevitable because states seek power through nuclear weapons; even smaller, less powerful states align themselves with nuclear wielding states for protection and security.But on the other hand, Waltz argues states are rational actors, and believes nuclear weapons will be used responsibly, which is why nuclear weapons have not been used. For Waltz, more states who have nuclear weapons, the better. Waltz writes, â€Å"A blatant offensive is madness. Nuclear weapons and states that acquire them will reduce the chances of war and lower the intensity of war. †[2] For Waltz this provides deterrence from the threat of nuclear weapons. If this is the case, it would explain why nuclear weapons were used in the first place; there simply was no deterrence against the United States in Japan.Arguing against the optimists, Proliferation pessimists have another answer for the non-usage of nuclear weapons. Scott D. Sagen, proliferation pessimist has contradictory views of the state, believing states could be irrational, especially when militaristic figures take over decision making. Sagen argues all military have â€Å"organisational behaviour†[3] where by military figures are more likely to resort to nuclear warfare, and for a few who dare to venture, there is always an issue with miscalculation.Sagen argues the only reason nuclear weapons haven’t been used is because there hasnâ₠¬â„¢t been a war worth using them in. For Sagen disarmament is a means of ending the possibility of a nuclear threat. Furthermore, my next point explores the idea and theory surrounding the concept of taboo as a reason why nuclear weapons haven’t been used since 1945. Taboo is a concept coined by Nina Tanenwald, and it means the ‘tradition of non-use’, in this case nuclear weapons have become stigmatised[4].For Tanenwald deterrence alone doesn’t explain why nuclear weapons haven’t been used; Deterrence works though in Tanenwald’s view, but only when working side by side with taboo. With nuclear weapons there are moral, ethical and political costs attached, with Tanenwald stating that a â€Å"â€Å"moral norm† proscribing the use of nuclear weapons developed during the decades after the Hiroshima and Nagasaki attacks†[5] when talking about the moral issues of nuclear weapons. World opinion is also the biggest political constraint , with many people feeling politically and ethically united against the usage of nuclear attacks.In addition the norms and values of a society wielding nuclear weapons also matters, with South Africa an example of nuclear disarmament because of social and ethical efforts made by their people. Possibly the biggest example of taboo was during the nineteen year Vietnam War. Nina Tanenwald argues that nuclear were not used, which is obviously true, but using nuclear artillery was heavily discussed by United States forces. Three American presidents, Lyndon B. Johnson, John F. Kennedy and Richard Nixon, all in power during the Vietnam War chose not to use nuclear force.Tanenwald believes it is the moral, ethical and political factors, the taboo effect which proves non-use of nuclear weapons. Furthermore the concept of taboo and deterrence working together comes from theorist Henry Kissinger who was the Secretary of State under the Richard Nixon administration during the Vietnam War and pl ayed a huge roll in United States foreign policy. In his book ‘Diplomacy’, Kissinger writes, â€Å"Never have the military gap between the superpower and non-nuclear state been greater. Never was it best likely to be invoked. [6] Tanenwald would suggest Taboo was working in the concept of Deterrence with Kissinger’s words, possibly signalling the importance of taboo as a reason for nuclear non-use since 1945. The third argument for the absence of nuclear weapons since 1945 is through the concept of deterrence. Deterrence is the measures taken by a state or an alliance of multiple states to prevent hostile action by another, in this case through nuclear weapons. Colin Gray is one theorist who believes because of deterrence nuclear weapons are not used because they are not rational.According to Gray, taboo holds no truth, so argues against the ideas of Nina Tanenwald fiercely, with Gray going on to say that â€Å"it’s too clever†[7] to retaliate from a nuclear missile, so states are deterred from doing so in the first place. Gray and deterrence supporters are worried that if people begin believing in the truth of taboo, states might feel obliged to disarm nuclear artillery, which could prove even more fatal as it will disrupt the balance of power, especially between larger nations.With less nuclear capable states, there is a fear amongst deterrence supporters one state could use nuclear weapons to enhance their position as an international actor, and cause more war in doing so[8]. In this case, weapons are used as the ultimate form of deterrence, one which maintains the balance of power and eliminates the threat of nuclear strikes. The next area of discussion is the arrival of virtual nuclear arsenals (VNA’s). According to Michael Mazaar virtual nuclear arsenals are where you store and reconstruct nuclear weapons[9].When looking at why these have helped prolong the nuclear non-use, virtual nuclear arsenals are important because they eliminate the threat of miscalculation or an accidental bombing. Secondly by having deconstructed weapons, you can store each individual part separately, which means your weapons are harder to steal as they are stored in unknown locations. Mazaar argues that nuclear weapons haven’t been used because VNA’s act as a deterrent from attack. No one will strike your territory with a nuclear missile it they know at some point down the line there will be a retaliation from a VNA[10].This means the advantages of having nuclear missiles is weakened because state and military actors are deterred from using nuclear weapons. Ashley J. Tellis backs up this argument brought forward by Mazaar, stating that because of VNA’s, India and Pakistan, two countries with a war-torn history have been deterred from ‘employing nuclear destruction upon one another and mankind’[11], because each state uses VNA’s, showing that virtual nuclear arsenals have suc cessfully helped stop the use of nuclear weapons since 1945.The debate of virtual nuclear arsenals is continued and furthered by theorist John Schell, who looks at how weaponless deterrence limits nuclear action. For Schell no nuclear strikes have occurred because by constructing a nuclear weapon deterrence would persist, and VNA’s could be built to counter nuclear missiles. Schell famously quotes â€Å"Missile deters missile, bomber deters bomber, submarine deters submarine†¦ Factory deters factory, blueprint deters blueprint, equation deters equation. [12] In this sense, weaponless deterrence acts as a good strategic form of defence from nuclear attacks, and further explains why nuclear weapons haven’t been used in conflict since Hiroshima and Nagasaki. Many would now argue that we live in times of a nuclear non-proliferation regime, which is the limitation of nuclear activity, brought forward by the ‘Nuclear Non-Proliferation Treaty’ (NPT). As man y states oppose nuclear weapons, even states with these weapons are often opposed, the NPT, a treaty with 189 state members acts as a treaty to stop the spread and possible use of nuclear weapons.The treaty was adopted in 1970 and is considered a three pillar system, focusing on non-proliferation, disarmament and the right to peacefully use nuclear technology, and every five years the treaty is reviewed. It’s worth noting that five nuclear states (The USA, Russia, France, The United Kingdom and China), who collectively make up the permanent members UN security council are all signed up to this treaty. The argument could be made that because of the current NPT regime nuclear eapons pose little and limited threat, and instead of owning nuclear technology for possible war and destruction, rather the emphasis of war has been slowed down to focus on technological improvements with nuclear technology, which could explain why nuclear weapons have not been used since 1945. In conclus ion nuclear weapons do pose a serious threat to humanity, but as I’ve outlined because of taboo, and deterrence there are too much political and ethical issues attached. Virtual nuclear arsenals now mean nuclear weapons have a secure hiding place, and the possibility of an unexpected VNA strike is deterring people from using weapons.Others such as Waltz argue that humans and states as are rational and nuclear weapons will be used responsibly, which is the case with the nuclear non-proliferation treaty, but others such as Sagen argue that we can’t trust states with nuclear decision making and our future is going to be compromised by the elite few who will one day exterminate the human race. But with each day that passes, do nuclear weapons still scare people? Maybe the only war nuclear weapons will become prominent once more and the real issue and effects of nuclear weapons will only become important if one is used.The alternatives for peace are already here. No, we can not eliminate nuclear weapons, but with VNA’s the concept of deterrence and taboo, as well as people becoming more rational and aware of the disaster nuclear weapons potentially bring, the safest option, is to hold on to what we have, which is the reminder in Nagasaki and Hiroshima of the damage and destruction that is caused and keep these weapons as a learning tool for the future. Word count: 2079 BIBLIOGRAPHY Gray, C. S. , (2005) ‘Another Bloody Century: Future Warfare’ (London: Weidenfeld & Nicolson)Howlett, Darryl ‘Nuclear Proliferation’ in John Baylis and Steve Smith, The Globalisation of World Politics (Oxford: OUP, 2001, second edition) Kissinger, H. (1994) â€Å"Diplomacy† (New York: Simon & Schuster) Mazarr, Michael J. , (1995) ‘Virtual nuclear arsenals’, Survival 37:3, pp. 7-26 Sagan, S. D. , (1994) ‘The perils of proliferation: organisation, theory, deterrence theory and the spread of nuclear weapons’, Int ernational Security 18(4): 66-107 (E-Journal). Schell, J. , (1984) The Abolition (London: Pan Books) Tannenwald, N. (1999) ‘The Nuclear Taboo: The United States and the Normative Basis of Nuclear Non-use’ International Organization 53(3): 433-48 Tellis, A. J (2001) India's Emerging Nuclear Posture (Santa Monica: RAND) Waltz, K. N. (1981) ‘The Spread of Nuclear Weapons: More May Better’ Adelphi Papers, 171. Available at: http://www. mtholyoke. edu/acad/intrel/waltz1. htm ———————– [1] Howlett, Darryl ‘Nuclear Proliferation’ in John Baylis and Steve Smith, The Globalisation of World Politics (Oxford: OUP, 2001, second edition) [2] Waltz, K. N. (1981) ‘The Spread of Nuclear Weapons: More May Better’ Adelphi Papers, 171.Available at: http://www. mtholyoke. edu/acad/intrel/waltz1. htm [3] Sagan, S. D. , (1994) ‘The perils of proliferation: organisation, theory, deterrence theo ry and the spread of nuclear weapons’, International Security 18(4): 66-107 (E-Journal). [4] Tannenwald, N. , (1999) ‘The Nuclear Taboo: The United States and the Normative Basis of Nuclear Non-use’ International Organization 53(3): 433-48 [5] Tannenwald, N. , (1999) ‘The Nuclear Taboo: The United States and the Normative Basis of Nuclear Non-use’ International Organization [6] Kissinger, H. 1994) â€Å"Diplomacy† (New York: Simon & Schuster) [7] Gray, C. S. , (2005) ‘Another Bloody Century: Future Warfare’ (London: Weidenfeld & Nicolson) [8] Gray, C. S. , (2005) ‘Another Bloody Century: Future Warfare’ (London: Weidenfeld & Nicolson) [9] Mazarr, Michael J. , (1995) ‘Virtual nuclear arsenals’, Survival 37:3, pp. 7-26 [10] Mazarr, Michael J. , (1995) ‘Virtual nuclear arsenals’, Survival 37:3, pp. 29-92 [11] Tellis, A. J (2001) India's Emerging Nuclear Posture (Santa Monica: RAND) [12] Schell, J. , (1984) The Abolition (London: Pan Books)

A Synthesis of Psychoanalytic Method and Cognitive Behavioral Theory Research Paper

A Synthesis of Psychoanalytic Method and Cognitive Behavioral Theory - Research Paper Example From personal experiences, it seems that counseling psychologists are most effective when they facilitate a discussion with patients, rather than interrogating them. Psychoanalysis provides the opportunity for a psychologist to guide a patient to those insights relevant to the underlying problem; however, in the act of psychoanalysis, autonomy of insights is removed from the patients and trusted to the psychoanalyst for the solution. Although CBT allows some autonomy for the patient to draw his own conclusions, it ignores the role of psychoanalytic transference, which seems to be an important issue to be addressed in a counseling session.Human NatureThe idea that patients ought to be given the autonomy to interpret their own unconscious, once it has been questioned by the counselor, is based on a view of human nature as metaphysically free. With a free will, human beings are not bound by the rules and laws set forth by their unconscious; in fact, people have the inherent power to cha nge the subconscious conclusions and philosophies that affect their emotional livelihood. However, the status of thoughts and cognitions in the unconscious leaves them inaccessible to the patient by his own devices. For that reason, he needs an active intervention from the counselor, which is a defining feature of cognitive behavioral therapy. On this second premise, human nature is also seen as fundamentally social: that, in order to resolve their psychological difficulties, human beings must seek.

Goverment & Funding In the State New York Essay

Goverment & Funding In the State New York - Essay Example New York prides itself on having been out front in the move toward universal health care accessibility, yet the state’s sluggish economic climate, a poorly written insurance law and an aging population have conspired to undermine many of the state’s progressive policies, possibly foreshadowing the fate of the Obama administration’s great initiative. To make matters worse, a chronic shortage of nurses threatens the day-to-day delivery of effective health care to an aging population, symptomatic of a national trend that could further hamper the massive reform of America’s health care system. Nevertheless, the research conducted in preparation for this paper yielded information which confirms the need for an overhaul of America’s health care system. New York’s health insurance law, which went into effect nearly 20 years ago, has failed to manage costs and made coverage more difficult to obtain for many in spite of its intent. Research also shows that New York State has among the highest health care costs in the nation. Average costs for individual health plans have tripled since 2001 and, in many parts of the state, individuals can expect to pay as much as $12,000 (Levey, 2010). Coupled with data concerning the nursing shortage, the significance of this research is that it leads to some ominous conclusions about the direction Bridging the Coverage Gap 3 of health care in New York in the absence of a big picture reform initiative. The role of nursing has seldom been more important. In addition to their traditional role as dedicated and caring health care providers, nurses act on behalf of patients and serve as invaluable sources of healthcare information. Nurses and nursing associations in New York, such as the Nursing Students Association of New York, have advocated on behalf of the health care reform movement, helping secure support for the national overhaul in the Empire State. One of the most significant developments ca me recently at the state level, where Gov. Andrew Cuomo took steps to ensure that the 2011-2012 state budget included funding for the Nursing Care Quality Protection Act. This legislation establishes a high degree of transparency between the public and the nursing profession, requiring the disclosure of nursing quality care indicators and staffing ratios. â€Å"Having this important information available to the public, legislators and regulators is critical to evidence-based healthcare reform,† said Tina Gerardi, a spokesperson with the New York State Nurses Association (NYSNA). (NYSNA, 2011). The state’s recognition of the role nursing plays in administering health care also extends to education and training. The new state budget provides funding for new nursing programs at the State University of New York and the City University of New York. Perhaps even more significantly, the state will fund loan forgiveness and scholarship programs through 2016. According to the N YSNA, these provisions will encourage nurses to seek further education and training, help ensure that nurses coming into the system are well prepared and, ultimately, help alleviate the nursing shortage problem (NYSNA, 2011). So it appears there is good news and bad concerning the state of health care in New York: on one hand, costs are out of control thanks Bridging the Cove

The trend of agricultural expansion in the US South and its relation Research Paper

The trend of agricultural expansion in the US South and its relation to the slave movement from 1850 to 1860 - Research Paper Example This is critical since the agricultural items help individuals to acquire the energy that allows them to perform productively. The products especially cotton helps in improving trade and production of clothes that are basic needs (Mudlak 989). This means that agriculture contributed to the wellbeing of individuals in the southern state in the early years of 1860s in the United States. Agriculture is the economic backbone of a nation making it fundamental to embrace creative and innovative ideals. This enhances quality, quantity and effective processing of the produce to allow consumers to attain value. It is also critical to ensure that the agricultural produce exudes great nutritional value to boost an individual’s wellbeing. Nations that seek to develop vibrant economies as apparent in economic growth, expansion, developing an appropriate work force and healthy setting should upgrade agricultural practices. They should adopt the conventional farming practices that are technological driven. This increases the magnitude and quality of agricultural produce as evident in early days of 1860s in US. Poor understanding on how agricultural practices were enhanced in the southern part of US impedes growth in several settings. Poor knowledge has affected food safety and production of crops. Lack of knowledge hinders production of quality agricultural products with appropriate nutritional content (Boyer 2). This study equips various stakeholders with information on the expansion trends of agricultural production in the southern part of US in the period between 1850s - 1860s, and its relationship with slavery. The research allows people to understand the significance of agriculture to the economy and societal process. This is critical because agriculture contributes to food security, job creation, interdependence and development of effective health standards from 1860s. It played

Direct Marketing Communications Campaign in Easy Jet Case Study

Direct Marketing Communications Campaign in Easy Jet - Case Study Example Internal communication in an organization is the stepping stone that enables a cordial communication between the company and the outsiders. (Littlejohn, 2002, P. 30) A communication campaign is a well defined communication strategy that helps an organization to communicate with the customers. It is a strategy for internal and external communication within the organization. A communication campaign represents well arranged interacted strategies which are aimed at delivering a certain message to the customers and which is important for effective relationship in an organization. (Werner 1998, P. 72) There are various communication campaigns that are used in the market by different organization. An organization can use one specific communication campaign or it can integrate number of campaigns with an aim of delivering its core message home to the target audience. The kind of communication campaign that is used by a company depends on the target audience and the kind of message that an organization wants to deliver. (Dempsey 1997, P. 7) In this paper we will be reviewing how easyJet, which is one of the prosperous low cost airline in the UK has been using internet tools as direct marketing communication campaign in the market. We will review what the company has achieved and review the areas that it needs to improve. The company was founded by Sir Stelios Haji-loa... The Airline is based at Hangar 89 which is a bright orange building next to the taxiway at Luton airport. This represent the simplicity way that the company has been using for its operation which is not only reflected in it headquarter but also in the pricing strategies that that company has adopted. Since it was started the company has been keeping the policy of low cost operation and has been eliminating unnecessary cost and frills which has been characterizing the traditional airlines. This has been achieved through a number of ways. One of those ways has been the maximization in the utilization of the substantial assets which has reduced the unit cost of the airline. It has also taken the policy of not providing free lunch on the airport. It has kept to the efficient use of the airports. But its main source of success in keeping the cost of operation low has been the policies that the company has taken towards the use of internet and paperless operations which have been enabled by the direct marketing campaign through the use of internet tool. (easyJet.com, 2008b) Use of internet communication campaign in EasyJet Easy jet was one of the first airlines in the UK to embrace the use of the internet when sold the seat online in 1998. Since then the company has not looked backward in its internet campaign and currently online marketing accounts for more than 95% of all its sales. This makes the company to the one of the leading internet retailers in the Europe. EasyJet has become one of the leading airlines in Europe which have banked on the use of the internet for their success. The company has adopted an e-commerce strategy which has been the main tool of communication with the consumers. In this regard the internet has become the main

Historical and Theretical Essay Example | Topics and Well Written Essays - 750 words

Historical and Theretical - Essay Example letter names, consonants and vowel sounds and later apply this knowledge to reading words, simple sentences, texts that are of their level of understanding and stories (Wilhem et al, 2001). Several concerns have been raised by this shift. For example, it has been argued that Shifting from a basal reading program that is inclusive of excerpted children’s literature to using authentic children’s literature in instruction may not necessarily reflect the underlying shift in a theoretical perspective. A teacher may use children’s literature in class but still use the former methods of teaching. It is correct to utter that a change in theoretical understandings needs to accompany this change in instructional resources. Thus, it is vital for teachers and the trainees to understand not only the reading instructional practices, but also the theories that educate on and support those practices. Lack of an extensive change in elementary teachers’ theoretical perspectives regarding the roles that context, text, and readers play during the process of reading there will be less or no alteration in the manner that children’s literature is used in th e curriculum. There is need to train teachers on the theoretical changes that are happening to avoid the simple switching of literature material and missing the whole point of the shift. It is vital for teachers to have expertise on literacy theory yet this is not a requirement for most teachers in the United States (Wilhem et al, 2001). Without an extensive understanding of literature and literary theory, teachers run a risk of reducing the role of children’s literature to that of a mere instructional device that is only used to help children learn how to decode more efficiently. In addition, literature is also used to understand the world and appreciate art. There is also the issue of Classroom teachers being exploited by politicians who have no real interest in reading matters. Therefore, there is a requirement for

Contemporary Design trend Essay Example | Topics and Well Written Essays - 1500 words

Contemporary Design trend - Essay Example This building is part of a 2km development initiative of the Dubai central business district (Galindo, 23). It is always referred to as the Downtown Dubai, and it is found along the Sheikh Zayed Road. The architectural drawings and designs of this building were performed by Adrian Smith, as the lead architect, Bill Baker as the lead structural engineer, Skidmore, and Owings and Merrill. The main contractor of this building was Samsung Company, through its department of construction and technology. Samsung is a South Korean company that has interests in the construction and the electronics industry. The design of Burj Khalifa was meant to be a centerpiece for a variety of uses, which includes residential homes, offices, hospitals, shopping malls. Its design was able to carter for an approximate number of 30,000 homes, and nine international hotel chains. This building has an approximate number of 7.4 acres of parkland lands, and 19 residential towers. It has a very big mall that carte r for the shopping needs of its residents, and 30 acres of manmade lake. This lake is referred to as the Burji Khalifa Lake. Courtesy of this building, it is possible to denote that the honor of having the tallest structure in the globe has returned to the Middle East. ... This in turn will promote tourism and thus the development of the Dubai economy. Currently, the building stands at around 823 meters. However, this is not the original height as per according to the initial designs and architectural drawings. The building was to stand at about 560 meters. However, Skidmore, Owings and Merrill re-designed the building in 2006, at placed it at a height of around 808 meters. Smith, who was the design architect, felt that this height made it impossible for the upper most section of the Burj Khalifa building to elegantly culminate with the rest of the structure. On this basis, he sought permission to increase the structure of this building to 823 meters. However, it is important to denote that these changes in height did not encompass a change in the addition of the buildings floors. On this basis, the intention of Smith was to make the building a little bit slender and thin. It is also important to denote that this building experienced a lot of challenge s, and one of the challenges were delays in its construction and development. For example in 2008, the contractors of this building denoted that its construction was delayed because of the upgraded finishes. On this basis, the building will be completed in the periods of September 2009. According to Emaar properties, part of the owners of the building denoted that the original plan was to install luxurious finishes within the building. This was contained in the 2004 architectural design and drawings of the building. However, in 2008, the designers of the building decided to upgrade these finishes, and that was the reasons for the delay in completion of the project.

Tourism management Essay Example | Topics and Well Written Essays - 1250 words

Tourism management - Essay Example Smallness of state can be a source of comparative advantage and this has been proved in the case of two states like Dubai and Bermuda. Destinations that enjoy an international monopoly on a given tourism attraction are said to have absolute advantage (Vellas, 2007). This can be in the form of natural resources or historical heritage sites which cannot be enjoyed elsewhere. This is absolute advantage but at time in smaller destinations the absolute advantage is difficult because of poor economic development. Comparative advantage on the other hand refers to the conditions for producing tourism services. Many countries have abundant workforce and low labor costs. Since the tourism sector is labor intensive any countries enjoy comparative advantage as they can offer tourism services at competitive rates. This enables them to increase their share of world tourism market. If a country has an absolute advantage in relation to another in products that both commercialize in, then if one country chooses to specialize in one product in which it has a comparative advantage, then this country stands to gain. The development of tourism has been a boon for small economies and in some cases the sole source of comparative advantage of small island economies (Mehmet & Tahiroglu, 2002). Bermuda emerged as a tourism sector as it could successfully exploit the ability to take advantage of the climate and location. It attained rapid development and prosperity through tourism. It does not have any regional trading link or industrial capacity but it has proximity to the rich markets in North America. This advantage helped it to gain the strongest comparative advantage in the region. There are other Caribbean islands endowed with similar climatic and locational advantages but they could not achieve the gain that Bermuda could. Bermuda is not a part of the Caribbean but an island which is an overseas territory of the UK. Its dramatic coastline stretches

Compare and contrast 4 poems Essay Example | Topics and Well Written Essays - 1750 words

Compare and contrast 4 poems - Essay Example Unrivaled for its variety and strength, the poetry of the First World War persists to have a powerful impact on readers. The three poems that will be discussed in this paper reflect the diverse experience of those who lived through the war, integrating the words of poets, soldiers and civilians affected by the war. These four poems depict the emotions of those at war, and the unknown lyrics of soldiers’ songs. Furthermore, the poems provide a blend of voices that is both unique and tremendously moving. The poetry that was coming out of the First World War revealed, for the first time in the history of ever, the actual horror of war. The consequence is an extraordinary documentation of passionate emotions and atrocious experiences, written by men and women from extensively different settings, of distinct and lasting significance. Moina Michael influenced by the May 1915 poem â€Å"In Flanders Fields† composed by Canadian doctor and Lieutenant Colonel John McCrae, publish ed her own poem in Novemember 1918, We Shall Keep the Faith. In her emotional poem Moina Michael swears to at all time don a red poppy as a symbol of remembrance for those who were killed in the war. ... tradiction, which is a remembrance that is sub-presumed into the iconography of politeness, and provided with the added baggage of watchfulness, responsibility, and unstipulated trust. Monia’s poem somehow ignores, as do the memorials erected all over the state, is the time of evolution between life and death. The poppy remodelled by Monia is the gesture of the realm into which a generation fell and through which we persist to stumble on as if heaved; we are the future that the demised speaks to. Presently the poppies flutter in the fields of Iraq. The poppy, with its embedded promise of oblivion, has become the appropriate preserve of the despicable. The Monia’s poem also falls short to tell us what that was, however, it serves well adequately to mark the appalling void at its heart. â€Å"1914† is Wilfred Owen’s first poem about the First World War. It has two stanzas with 8 and 6 lines, respectively. These 8 lines and 6 divide the otherwise frequent iam bic meter. The rhymes too are traditional: no restrained pararhymes are present. On the other hand, the most significant thing is how virtually its intent adheres to received perception of the war at that moment, as exemplified by the Rupert Brooke’s poem â€Å"The Soldier.† The comparison between the diction on the lines 1-8 and lines 9-14 is very spotlighted. The octet contains â€Å"whirled†, â€Å"rend†, and â€Å"down-hurled†, words which depict the devastating force. On the other hand, words, such as like â€Å"famine† and â€Å"rots† are indicative of destruction’s impacts. Thus, â€Å"wails† depicts human reaction, all the consequences of that terrifying strained word â€Å"tornado†. All these words are also indicative of a more apt year later during Owen’s experiences in the trenches. How distinct when we

Sport Psychology Essay Example for Free

Sport Psychology Essay tExercise is an accessible method of fulfilling a persons physical goals which they have for their own body. Humans are capable of engaging in a variety of exercises including running, playing a game of volleyball, or even surfing. In spite of the many physical accomplishments which humans can gain from physical exercise, people are also capable of encountering many psychological benefits from doing so. Studies have shown that exercising release certain chemicals in our brain that results in a good feeling. For instance, a late The beauty behind physical exercise is not only due to physical benefits which humans receive due to it, but also from the positive psychological energy given to humans that helps motivate us to continue the journey of life. arousal regulation, imagery, self confidence, attention, or concentration , goal setting memory write a 4-5 page paper. the assignment thing said you will write an article for a sports magazine on a topic from the psychological skills training section of the book that you find interesting. ( choices are: arousal regulation, imagery, self confidence, goal setting attention or concentration ) The format of your aticle should be similar to those in the actual newsletter or magazine. Be creative: include graphics and diagrams, get the readers attention with quotes and create a catchy title. write in language that is accessible to individuals who have never taken a sport psychology class. Be sure to include good content and ideas for how this information can be applied to specific situations ( using examples in a good idea ). Prayer-= Ones performance can soar like an eagle once you defeat the psychological struggles flooding ones mind. Anxiety is the main proponent to affecting any human being from giving their utmost potential in a sport. Anxiety is derived from due to self-insecurities. There are various approaches which you can make when confronting ones psychological struggles hindering ones performance, through the use of: somatic anxiety reduction,cognitive anxiety reduction, and multimodal anxiety reduction packages. An insincere and evil friend is more to be feared than a wild beast; a wild beast may wound your body, but an evil friend will wound your mind (Buddha). A wild beast in a surfing contest can be a shark swimming near the surface of the waves, while an evil friend in this case can be the physical symptoms which one experiences when feeling the anxiety of competing, thats making it difficult to keep your balance on the surfboard. One method which any human can use in order to control these physical symptoms that can possibly hinder ones performance is through the use of somatic anxiety reduction techniques. This technique focuses on progressive relaxation, learning how to control ones breathing, as well as biofeedback. Progressive relaxation involves becoming familiar with the tension experienced in ones muscles and then releasing all of it. This method is extremely beneficial to any human since it helps one to become conscious of the feeling experienced in the muscles when one is under a stressful situation. By familiarizing oneself with this particular strain in the muscles, one is capable of being able to preventing them from interfering with ones performance. Controlling ones breathing is also vital in order to present ones utmost performance. When humans experiences stress and anxiety in any particular situation, one can often experience a shortness, irregularity, as well as shallowness of breath. In contrast, when one is under a peaceful state of mind, ones breathing is steady and deep. Biofeedback is also an effective method used in order reduce somatic anxiety. This particular technique involves learning to control ones physiological and unconscious responses in the body through the process of receiving physiological responses that arent normally available to a person. Another technique which athletes as well as any other human can use in order to reduce anxiety involves some cognitive exercises. One exercise commonly use is meditation which involves an inwardly oriented personal exercise that involves quieting and concentration of the mind that can lead to a great deal of reduction of muscle tension. Another technique which individuals can use is autogenic training which centers a human to produce warmth and heaviness, that can eventually leads to a state of relaxation. Another technique that can be applied to ones life in order to help one to regulate arousal during performance is called multimodal anxiety reduction packages. A well known form of this anxiety reducing technique is called stress management training. SMT consists of applying relaxation and cognitive components to ones form of coping responses to emotional arousal that may arise within. Another example of a multidomal anxiety reduction that may fortify ones way of coping with stress is through stress inoculation training. This particular training involves exposing a human to stressful components, including mental images, and self-statements, that fortifies a humans resistance to stress. Therefore, as mentioned before, arousal regulation is a particular coping mechanism which athletes can greatly benefit them in order to excel in their physical and mental performance when playing a sport. Studies have shown that these anxiety reducing techniques greatly benefit individuals while working under pressure. Somatic anxiety reduction consists of becoming aware of ones physical symptoms that may arise while under stress, and learning how to cope with them when they arise during performance. Cognitive anxiety reduction techniques is also vital by helping one to gain more control of the anxious thoughts that emerge in ones conscious, that can enable one to give ones outstanding performance. The last particular anxiety exercise that was mentioned is the multimodal anxiety reduction packages, which is essential for all humans to build effective and positive coping mechanisms in the midst of a stressful situation. These three anxiety reducing techniques can be seen as vital methods which psychologists have created in order to help any human being to learn how to control ones body, physical, and emotional responses to stressful situations that can be presented during performance during any particular moment in ones life. Therefore, if athletes gain more control over their emotions, this what am i sad about: after comment; made me feel like im not good enough. and that im not a cool of enough girl. i want to take shit serious. i feel bad about that.

The Internet in Our Lives Essay Example for Free

The Internet in Our Lives Essay The Internet has always made our lives easier and faster since it was invented. While some people think that the Internet is harmful or dangerous invention especially for children and teenagers, other people debates that the Internet now is functional, because they use it in the most their needs. This essay will discuss why the internet is a good invention and useful for humanity. There are many reasons why the internet should have more security. First of all, the internet provides an avenue for criminals to destroy the privacy of families. To illustrate, there are many criminals who are using to girls to get their own photos and then try to get money for avoiding spreading photos in the web sites. Secondly, pornographers which are web sites that include sexual materials, are easy to reach, because there is not enough censorship from the government on these web sites. Teenagers today are independent, because the try and search for the sexual materials. Finally, the internet now is providing the best place for thieves to create many ideas for stoling. For instance, phishing sites which buy and sell sites, fake bank sites. These sites are not censored and entirely similar to the original sites. However, if we look at the positive side of the internet, we find that the advantages are more than disadvantages. Thus, I feel that the internet is helpful in our lives for many reasons. Firstly, the internet is the best way to communicate with other people anywhere and anytime. For example, when a member of family studies abroad, the family can communicate with each other by many programs which are supported by the internet such as Skype and MSN. For this reason, the internet will be helpful for not feeling homesick, because the internet is the easier and cheaper than other ways of communicating. The other point is that the internet could be used in education. For instance, we can access our homework, listen to science lectures, and search for information about a particular topic. The internet makes our education easier; because can find information quickly. Searching for information from the library takes long time, while the internet simplifies that. Lastly, introducing our religion which is Islam using the internet, we can invite people to join Islam. People who join Islam earlier are always excited to invite other people on their country, so Islam will increase around the world. In summary, this essay illustrated the benefits and disadvantages of the internet. It illustrated that the advantages are more than the disadvantages. I think using internet has more advantages then disadvantages and I feel that the internet has changed our lives positively since it was invented, because everything around the world is changed such as technology, but it should be more censored and security from the government.

Industry For Rivalry Among Existing Competitors Marketing Essay

Industry For Rivalry Among Existing Competitors Marketing Essay The barriers to entry are pretty high for new entrants, in fast food industry McDonalds they have achieved high economies of scale and have better access to raw materials and distribution channels. so new entrants may find that a high cost of investment is required in securing plant and machinery. So these factors will be threats of new entries for new entrants. But in fast food industry is gaining and presenting an increase in sales at the mean time because of their affordable prices with credit crunch, it makes it attractive to new business. BARGAINNG POWER OF BUYERS In fast food industry McDonalds is maintain the quite low bargaining power of buyers. In this case perceived to be pretty low risk for McDonalds as consumers have little control over the variations in the product offerings, price, and place of distribution. However, Mother company should always take place and any necessary adaptation made. The company should keep customers satisfied, as switching cost is quite low and the chances of switching to another brand in case of dissatisfaction is relatively low. But for that possibilities are very low because McDonald has created its image among the consumers through brand name, differentiation, quality, quantity, environment, customer care, promotions and uniqueness. BARGAINING POWER OF SUPLIERS In this case Supplier power is quite high in this fast food industry because there is lesser number of suppliers, and customers cannot switch to other brands because every brand has created its own image in the consumers mind, thats why consumer cannot switch to other brands. On the other hand, McDonald has established long term relations with its suppliers and McDonalds has a great deal of influence over their suppliers, due to the fact that it supports them and trains them, the threats from suppliers are quite low. Due to the scale of McDonalds operations, suppliers are keen to maintain their contracts with company. McDonalds internationalization could also mean greater sales potential for suppliers. THREATS FROM SUBSTIUTE PRODUCTS Substitutes product means, which can do the similar function as the original product can do. In this area It could be argued that the threat of substitutes to McDonalds comes from pizza hut, KFC, Din more, burgers king and other domestic fast food firms. However, most of the above firms do not have the same stranded of convenience that McDonalds provide, and People going to McDonalds for eating and entertainment. This makes the list of substitute products quite long specially ENTERTAINMENT ADMOSFIER. INDUSTRY FOR RIVALRY AMONG EXISTING COMPETITORS Every firms looking for competitive advantage. It is the forces that holds their company above others in their business and gives them strength of survive in market. Among the every organizations competition is based on the nature of business. The concentration of firms within the fast food business is low due to the established presence of McDonalds, Burger King, Pizza Hut, Dine More and KFC. However, in certain markets, McDonalds will face competition from established competitor fast food outlets. for example McDonalds and KFC, and they provide equally attractive products and services, If buyers dont get customer satisfaction from McDonalds, theyll go to KFC or somewhere else so they should to be continually satisfied and also they should be very innovative and unique in the products at regular intervals to attract and maintain the customers. RELATIVE POWER OF OTHER STAKEHOLDERS In every business firms or industry has stakeholders.  It is very important that multinational companies highly consider and value their general public or stakeholders. Stakeholder for McDonalds Sri Lanka includes.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Customers   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Franchise Holders   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Employee Suppliers Community groups Share holders Investors-  since McDonalds is a public company, our shareholders are key stakeholders. Shareholders, its a one of the pretty broad category but not quite as broad. Shareholders can be individuals, companies, pension funds, mutual funds, etc. Every investor is managed on their own and with company support as well. McDonalds guarantee the investors or shareholders an income that is better than what they could get it from any other place in fast food industry. Employees-  , McDonalds employees rely on us for income and benefits ,The employees produce and sell the products and services to the external consumers. Basically, employees are selling a big part of their lives and must receive reasonable pay and especially Managers are assured a good salary if they can develop the firm and make it profitable. They regularly work for 50 to 60 hours in a week. Community-  McDonalds needs the community to survive in competitive market. Because the community builds path way, provides electricity, security, communication and technology and all. In turn, firm are obliged to keep the communitys environment clean and green. Suppliers-  if any firms that cannot survive without good suppliers. McDonalds must work with their suppliers with good relationship and pay them a fair price for their products and services. And also already McDonald has established long term relations with its suppliers and McDonalds has a great deal of influence over their suppliers. Customers- consumers are one of the important stakeholders, McDonalds should provide fast, efficient, good food and customer services on a consistent basis. Then only firm can successfully survive.

Comparing Death in D.H. Lawrence’s The Horse Dealer’s Daughter and Kath

Comparing Death in D.H. Lawrence’s The Horse Dealer’s Daughter and Katherine Mansfield’s The Garden Party Controlling the movements of the short stories, death is a regnant theme in D.H. Lawrence’s â€Å"The Horse Dealer’s Daughter† and Katherine Mansfield’s â€Å"The Garden Party.† Death brings forth consciousness and it excites the need for an epiphany within the protagonists. To a lesser extent, death creates tremors in the worlds of the antagonists. Death furthermore makes the indifferences of the secondary characters more pronounced. Affecting the lives of the protagonists, the antagonists, and the secondary characters of these two short stories, death plays an integral role in the themes of these works. Lawrence’s â€Å"The Horse Dealer’s Daughter† was originally called â€Å"The Miracle,† marking the protagonist’s rebirth of love out of death. Mabel, the twenty-seven year old spinster, is revived physically and spiritually after her submergence in the â€Å"dead cold pond† (2337). For a decade, Mabel played housekeeper for her â€Å"ineffectual brothers† and although she was not happy, the â€Å"sense of money†¦kept her proud, confident†(2334). After the death of Mabel’s father, the family’s horse-dealing business collapses and Mabel becomes â€Å"mindless and persistent, [enduring] from day to day† (2335). Distant from her brothers and receiving no visitors other than dealers and â€Å"coarse men† (2334), Mabel concludes that her life is like a barren field. Even though Mabel reassures herself that she â€Å"would always hold the keys of her own situation† (2335), she has a lready died a spiritual death – a death that is mirrored by the imageries of the desolate house and the â€Å"sloping, dank, winter-dark fields† (2334). Mabel does not have any hopes for ... ... resonates throughout both short stories and it spurs the growths of the protagonists and antagonists, characters who reach new heights of understanding about themselves and others. These characters are also able to resolve the peace with death, the purgative process that transforms them. The secondary characters in these two stories are unfazed by death, thus uncovering their insensitivity towards the loss of others. Albeit tragic in many ways, â€Å"The Horse Dealer’s Daughter† and â€Å"The Garden Party† reveal glimmers of hope and humanity in the shadow of death. Works Cited Lawrence, D.H. â€Å"The Horse Dealer’s Daughter.† 1922. Norton Anthology of English Literature. 7th ed. 2 vols. New York: Norton, 2000, 2: 2330-2341. Mansfield, Katherine. â€Å"The Garden Party.† 1921, 1922. Norton Anthology of English Literature. 7th ed. 2 vols. New York: Norton, 2000, 2: 2423-2433.

The Signalman by Dickens and The Withered Arm by Hardy :: Signalman dickens Withered Hardy Essays

â€Å"The Signalman† by Dickens and â€Å"The Withered Arm† by Hardy The story of "The Signalman" opens with the words â€Å"Halloa! Below there†, this short, but effective line is very significant to the plot of the story. A questioning atmosphere is already created, as it is not clear to the reader as to who is speaking, or whom the anonymous figure is being shouted at? The opening paragraph of the "The Signalman" is unexplained, leaving the readers questioning. For example when the Narrator is shouting from above, the Signalman behaves strangely as he looks round to face the tunnel, whereas a normal person would look upwards in response to this. Dickens portrayal of the â€Å"black tunnel† that has a â€Å"barbarous, depressing, and forbidding air† to it creates a mood of anticipation. Moreover, the words expressed are so effective that the reader immediately gets an apparent image of the tunnel and feels more involved in the story. It also raises the question as to why the Signalman looked down there, and this maintains the curiosity. The mood becomes more intense and penetrating as Charles Dickens’s explanations give the impression that one or both of the characters might be spectres. The reason being, that the Narrator considers the Signalman as having something â€Å"remarkable in his manner†, and how he cannot say for his â€Å"life what.† On the other hand, the signalman appears to be afraid of the Narrator, as his reactions to the Narrator calling down suggests that he regards him to be the spectre. The â€Å"dark† setting deep in the trench, which admits â€Å"so little sunlight†, and where the â€Å"on coming rush† of the train causes â€Å"vague vibration† and â€Å"violent pulsation† in the â€Å"earth and air† sets the mood for the supernatural occurrences. This haunts the readers as the narrator feels he has â€Å"left the natural world.† Furthermore, the surroundings and atmosphere of the â€Å"lonesome post† which the Signalman occupies appears very mysterious, especially the â€Å"black tunnel.† The opening scene which is set in the â€Å"cold†, â€Å"damp† and â€Å"lonely† railway cutting near the end of a â€Å"tunnel† is described well, as being â€Å"Extremely deep and unusually precipitous† and â€Å"solitary and â€Å"dismal.† There is particular emphasis on the loneliness of the place; it seems like a location isolated from the real world, making the reader pity the Signalman as he spends many â€Å"lonely hours† there. Yet is also generates the eerie idea of the place being perfect, again for supernatural happenings. In comparison to the "The Signalman", "The Withered Arm" also has a questioning mood at the opening of the story. At the start, Rhoda is described as â€Å"A thin fading women of thirty that milked somewhat apart

The Debate Over the Glen Canyon Dam Essay -- Nature Environmental Essa

The Debate Over the Glen Canyon Dam Over the years Glen Canyon Dam has been the spark for hundreds of debates, rallies, and protests. These debates have been going on for almost forty years now. The fact is that the dam created a huge lake when it was built, this is what bothers environmentalists. This lake is called Lake Powell and thousands of people depend on its tourists for income. The lake also filled up a canyon called Glen Canyon, some people say it was the most beautiful place on earth. The anti-dam side of the debate has its basis in the fact that Lake Powell is currently covering Glen Canyon. It was very remote so few people got to witness its splendor. This is probably the reason the dam was built in the first place, ignorance. The lake supports a small city called Page, not to mention the hundreds of thousands of people who vacation there. The people who live in or around page and the people who use the lake for recreation are the people who like the dam and they hold up the pro-dam side of the debate. The argument is: why should we drain Lake Powell when thousands upon thousands of people enjoy it each year compared to the few hundred if that that might have ventured into Glen Canyon if it were still there. Also people argue that the rock formations, plant life, and even streams and rivers of the old Glen Canyon have long since been destroyed and it will never be the same even if we were to drain the lake. This Paper will describe and analyze three articles pertaining to the ongoing debate for and against Glen Canyon Dam. Two of these articles were found in the 1999 edition of A Sense of Place, and the third was downloaded off a site on the Internet (http://www.glencanyon.net/club.htm). These articles wi... ...ion that the proposal to drain Lake Powell is not a very good one " First off two Club members in page, AZ quit the club over the Lake Powell proposal" (www.glencanyon.net/club). The writer thinks that the board is wrong to propose such an idea "Lake Powell violated the club's policy that major decisions should start at the ground and work their way up" (www.glencanyon.net/club). The author seems to want to clear guilt of the proposal from the club members. The author's point of view seems to be of someone who is involved in the Sierra Club organization itself, whether the author is or isn't a member they have something to do with the organization. The author is in a protective mode, "The Board (of the Sierra Club) pulled this idea out of thin air" (www.glencanyon.net/club) trying to state the fact that not all members are in favor of the plan to drain the lake.

Orhan Pamuk, The Art of Fiction Essay

Orhan Pamuk was born in 1952 in Istanbul, where he †¨continues to live. His family had made a fortune in railroad construction during the early days of the Turkish Republic and Pamuk attended Robert College, where the children of the city‟s privileged elite received a secular, Western-style education. Early in life he developed a passion for the visual arts, but after enrolling in college to study architecture he decided he wanted to write. He is now Turkey‟s most widely read author. His first novel, CevdetBey and His Sons, was published in 1982 and was followed by The Silent House (1983), The White Castle (1985/1991 in English translation), The Black Book(1990/1994), and The New Life (1994/1997). In 2003 Pamuk received the International IMPAC Dublin Literary Award for My Name Is Red (1998/2001), a murder mystery set in sixteenth-century †¨Istanbul and narrated by multiple voices. The novel explores themes central to his fiction: the intricacies of identity in a country that straddles East and West, sibling rivalry, the existence of doubles, the value of beauty and originality, and the anxiety of cultural influence. Snow (2002/2004), which focuses on religious and political radicalism, was the first of his novels to confront political extremism in contemporary Turkey and it confirmed his standing abroad even as it divided opinion at home. Pamuk‟s most recent book is Istanbul: Memories and the City (2003/2005), a double portrait of himself—in childhood and youth—and of the place he comes from. This interview with OrhanPamuk was conducted in two sustained sessions in London and by correspondence. The first conversation occurred in May of 2004 at the time of the British publication of Snow. A special room had been booked for the meeting—a fluorescentlit, noisily air-conditioned corporate space in the hotel basement. Pamuk arrived, wearing a black corduroy jacket over a light-blue shirt and dark slacks, and observed, â€Å"We could die here and nobody would ever find us.† We retreated to a plush, quiet corner of the hotel lobby where we spoke for three hours, pausing only for coffee and a chicken sandwich. In April of 2005 Pamuk returned to London for the publication of †¨Istanbul and we settled into the same corner of the hotel lobby to speak for two hours. At first he seemed quite strained, and with reason. Two months earlier, in an interview with the Swiss newspaper Der Tages-Anzeiger, he had said of Turkey, â€Å"thirty thousand Kurds and a million Armenians were killed in these lands and nobody but me dares to talk about it.† This remark set off a relentless campaign against Pamuk in the Turkish nationalist press. After all, the Turkish government persists in denying the 1915 genocidal slaughter of Armenians in Turkey and has imposed laws severely restricting discussion of the ongoing Kurdish conflict. Pamuk declined to discuss the controversy for the public record in the hope that it would soon fade. In August, however, Pamuk‟s remarks in the Swiss paper resulted in his being charged under Article 301/1 of the Turkish Penal Code with â€Å"public denigration† of Turkish identity—a crime punishable by up to three years in prison. Despite outraged international press coverage of his case, as well as vigorous protest to the Turkish government by members of the European Parliament and by International PEN, when this magazine went to press in midNovember Pamuk was still slated to stand trial on December 16, 2005. INTERVIEWER How do you feel about giving interviews? ORHAN PAMUK I sometimes feel nervous because I give stupid answers to certain pointless questions. It happens in Turkish as much as in English. I speak bad Turkish and utter stupid sentences. I OrhanPamuk, Interviewed by à ngelGurrà ­a-Quintana have been attacked in Turkey more for my interviews than for my books. Political polemicists and columnists do not read novels there. INTERVIEWER You‟ve generally received a positive response to your books in Europe and the United States. What is your critical reception in Turkey? PAMUK The good years are over now. When I was publishing my first books, the previous generation of authors was fading away, so I was welcomed because I was a new author. INTERVIEWER When you say the previous generation, whom do you have in mind? PAMUK The authors who felt a social responsibility, authors who felt that literature serves morality and politics. They were flat realists, not experimental. Like authors in so many poor countries, they wasted their talent on trying to serve their nation. I did not want to be like them, because even in my youth I had enjoyed Faulkner, Virginia Woolf, Proust—I had never aspired to the social-realist model of Steinbeck and Gorky. The literature produced in the sixties and seventies was becoming outmoded, so I was welcomed as an author of the new generation. After the mid-nineties, when my books began to sell in amounts that no one in Turkey had ever dreamed of, my honeymoon years with the Turkish press and intellectuals were over. From then on, critical reception was mostly a reaction to the publicity and sales, rather than the content of my books. Now, unfortunately, I am notorious for my political comments—most of which are picked up from international interviews and shamelessly manipulated by some Turkish nationalist journalists to make me look more radical and politically foolish than I really am. INTERVIEWER So there is a hostile reaction to your popularity? PAMUK My strong opinion is that it‟s a sort of punishment for my sales figures and political comments. But I don‟t want to continue saying this, because I sound defensive. I may be misrepresenting the whole picture. INTERVIEWER Where do you write? PAMUK I have always thought that the place where you sleep or the place you share with your partner should be separate from the place where you write. The domestic rituals and details somehow kill the imagination. They kill the demon in me. The domestic, tame daily routine makes the longing for the other world, which the imagination needs to operate, fade away. So for years I always had an office or a little place outside the house to work in. I always had different flats. But once I spent half a semester in the U.S. while my ex-wife was taking her Ph.D. at Columbia University. We were living in an apartment for married students and didn‟t have any space, so I had to sleep and write in the same place. Reminders of family life were all around. This upset me. In the mornings I used to say goodbye to my wife like someone going to work. I‟d leave the house, walk around a few blocks, and come back like a person arriving at the office. Ten years ago I found a flat overlooking the Bosphorus with a view of the old city. It has, perhaps, one of the best views of Istanbul. It is a twenty-five-minute walk from where I live. It is full of books and my desk looks out onto the view. Every day I spend, on average, some ten hours there. OrhanPamuk, Interviewed by à ngelGurrà ­a-Quintana INTERVIEWER Ten hours a day? PAMUK Yes, I‟m a hard worker. I enjoy it. People say I‟m ambitious, and maybe there‟s truth in that too. But I‟m in love with what I do. I enjoy sitting at my desk like a child playing with his toys. It‟s work, essentially, but it‟s fun and games also. INTERVIEWER Orhan, your namesake and the narrator of Snow, describes himself as a clerk who sits down at the same time every day. Do you have the same discipline for writing? PAMUK I was underlining the clerical nature of the novelist as opposed to that of the poet, who has an immensely prestigious tradition in Turkey. To be a poet is a popular and respected thing. Most of the Ottoman sultans and statesmen were poets. But not in the way we understand poets now. For hundreds of years it was a way of establishing yourself as an intellectual. Most of these people used to collect their poems in manuscripts called divans. In fact, Ottoman court poetry is called divan poetry. H alf of the Ottoman statesmen produced divans. It was a sophisticated and educated way of writing things, with many rules and rituals. Very conventional and very repetitive.†¨After Western ideas came to Turkey, this legacy was combined with the romantic and modern idea of the poet as a person who burns for truth. It added extra weight to the prestige of the poet. On the other hand, a novelist is essentially a person who covers distance through his patience, slowly, like an ant. A novelist impresses us not by his demonic and romantic vision, but by his patience. INTERVIEWER Have you ever written poetry? PAMUK I am often asked that. I did when I was eighteen and I published some poems in Turkey, but then I quit. My explanation is that I realized that a poet is someone through whom God is speaking. You have to be possessed by poetry. I tried my hand at poetry, but I realized after some time that God was not speaking to me. I was sorry about this and then I tried to imagine—if God were speaking through me, what would he be saying? I began to write very meticulously, slowly, trying to figure this out. That is prose writing, fiction writing. So I worked like a clerk. Some other writers consider this expression to be a bit of an insult. But I accept it; I work like a clerk. INTERVIEWER Would you say that writing prose has become easier for you over time? PAMUK Unfortunately not. Sometimes I feel my character should enter a room and I still don‟t know how to make him enter. I may have more self-confidence, which sometimes can be unhelpful because then you‟re not experimenting, you just write what comes to the tip of your pen. I‟ve been writing fiction for the last thirty years, so I should think that I‟ve improved a bit. And yet I still sometimes come to a dead end where I thought there never would be one. A character cannot enter a room, and I don‟t know what to do. Still! After thirty years. The division of a book into chapters is very important for my way of thinking. When writing a novel, if I know the whole story line in advance—and most of the time I do—I divide it into chapters and think up the details of what I‟d like to happen in each. I don‟t necessarily start with the first chapter and write all the others in order. When I‟m blocked, which is not a grave thing for me, I continue with whatever takes my fancy. I may write from the first to the fifth chapter, then if I‟m not enjoying it I skip to number fifteen and continue from there. INTERVIEWER 3 OrhanPamuk, Interviewed by à ngelGurrà ­a-Quintana Do you mean that you map out the entire book in advance? PAMUK Everything. My Name Is Red, for instance, has many characters, and to each character I assigned a certain number of chapters. When I was writing, sometimes I wanted to continue â€Å"being† one of the characters. So when I finished writing one of Shekure‟s chapters, perhaps chapter seven, I skipped to chapter eleven, which is her again. I liked being Shekure. Skipping from one character or persona to another can be depressing. But the final chapter I always write at the end. That is definite. I like to tease myself, ask myself what the ending should be. I can only execute the ending once. Towards the end, before finishing, I stop and rewrite most of the early chapters. INTERVIEWER Do you ever have a reader while you are working? PAMUK I always read my work to the person I share my life with. I‟m always grateful if that person says, Show me more, or, Show me what you have done today. Not only does that p rovide a bit of necessary pressure, but it‟s like having a mother or father pat you on the back and say, Well done. Occasionally, the person will say, Sorry, I don‟t buy this. Which is good. I like that ritual. I‟m always reminded of Thomas Mann, one of my role models. He used to bring the whole family together, his six children and his wife. He used to read to all his gathered family. I like that. Daddy telling a story. INTERVIEWER When you were young you wanted to be a painter. When did your love of painting give way to your love of writing? PAMUK At the age of twenty-two. Since I was seven I had wanted to be a painter, and my family had accepted this. They all thought that I would be a famous painter. But then something happened in my head—I realized that a screw was loose—and I stopped painting and immediately began writing my first novel. INTERVIEWER A screw was loose? PAMUK I can‟t say what my reasons were for doing this. I recently published a book calledIstanbul. Half of it is my autobiography until that moment and the other half is an essay about Istanbul, or more precisely, a child‟s vision of Istanbul. It‟s a combination of thinking about images and landscapes and the chemistry of a city, and a child‟s perception of that city, and that child‟s autobiography. The last sentence of the book reads, â€Å"„I don‟t want to be an artist,‟ I said. „I‟m going to be a writer.‟† And it‟s not explained. Although reading the whole book may explain something. INTERVIEWER Was your family happy about this decision? PAMUK My mother was upset. My father was somewhat more understanding because in his youth he wanted to be a poet and translated Valà ©ry into Turkish, but gave up when he was mocked by the upper-class circle to which he belonged. INTERVIEWER Your family accepted you being a painter, but not a novelist? PAMUK Yes, because they didn‟t think I would be a full-time painter. The family tradition was in civil engineering. My grandfather was a civil engineer who made lots of money building railroads. My uncles and my father lost the money, but they all went to the same engineering school, Istanbul Technical University. I was expected to go there and I said, All right, I will go there. But since I was the artist in the family, the notion was that I should become an architect. It seemed to be a satisfying solution for everyone. So I went to that university, but in the middle of architectural school I suddenly quit painting and began writing novels. INTERVIEWER Did you already have your first novel in mind when you decided to quit? Is that why you did it? PAMUK As far as I remember, I wanted to be a novelist before I knew what to write. In fact, when I did start writing I had two or three false starts. I still have the notebooks. But after about six months I started a major novel project that ultimately got published as CevdetBey and His Sons. INTERVIEWER That hasn‟t been translated into English. PAMUK It is essentially a family saga, like the Forsyte Saga or Thomas Mann ¸s Buddenbrooks. Not long after I finished it I began to regret having written something so outmoded, a very nineteenth-century novel. I regretted writing it because, around the age of twenty-five or twenty-six, I began to impose on myself the idea that I should be a modern author. By the time the novel was finally published, when I was thirty, my writing had become much more experimental. INTERVIEWER When you say you wanted to be more modern, experimental, did you have a model in mind? PAMUK At that time, the great writers for me were no longer Tolstoy, Dostoyevsky, Stendhal, or Thomas Mann. My heroes were Virginia Woolf and Faulkner. Now I would add Proust and Nabokov to that list. INTERVIEWER The opening line of The New Life is, â€Å"I read a book one day and my whole life was changed.† Has any book had that effect on you? PAMUK The Sound and the Fury was very important to me when I was twenty-one or twentytwo. I bought a copy of the Penguin edition. It was hard to understand, especially with my poor English. But there was a wonderful translation of the book into Turkish, so I would to put the Turkish and the English together on the table and read half a paragraph from one and then go back to the other. That book left a mark on me. The residue was the voice that I developed. I soon began to write in the first person singular. Most of the time I feel better when I‟m impersonating someone else rather than writing in the third person. INTERVIEWER You say it took years to get your first novel published? PAMUK In my twenties I did not have any literary friendships; I didn‟t belong to any literary group in Istanbul. The only way to get my first book published was to submit it to a literary competition for unpublished manuscripts in Turkey. I did that and won the prize, which was to be published by a big, good publisher. At the time, Turkey‟s economy was in a bad state. They said, Yes, we‟ll give you a contract, but they delayed the novel‟s publication. INTERVIEWER Did your second novel go more easily—more quickly? PAMUK The second book was a political book. Not propaganda. I was already writing it while I waited for the first book to appear. I had given that book some two and a half years. Suddenly, one night there was a military coup. This was in 1980. The next day the would-be publisher of the first book, the CevdetBey book, said he wasn‟t going to publish it, even though we had a contract. I realized that even if I finished my second book—the political book—that day, I would not be able to publish it for five or six years because the military would not allow it. So my thoughts ran as follows: At the age of twenty-two I said I was going to be a novelist and wrote for seven years hoping to get something published in Turkey . . . and nothing. Now I‟m almost thirty and there‟s no possibility of publishing anything. I still have the two hundred and fifty pages of that unfinished political novel in one of my drawers. Immediately after the military coup, because I didn‟t want to get depressed, I started a third book—the book to which you referred, The Silent House. That‟s what I was working on in 1982 when the first book was finally published. Cevdet was well received, which meant that I could publish the book I was then writing. So the third book I wrote was the second to be published. INTERVIEWER What made your novel unpublishable under the military regime? PAMUK The characters were young upper-class Marxists. Their fathers and mothers would go to summer resorts, and they had big spacious rich houses and enjoyed being Marxists. They would fight and be jealous of each other and plot to blow up the prime minister. INTERVIEWER Gilded revolutionary circles? PAMUK Upper-class youngsters with rich people‟s habits, pretending to be ultraradical. But I was not making a moral judgment about that. Rather, I was romanticizing my youth, in a way. The idea of throwing a bomb at the prime minister would have been enough to get the book banned. So I didn‟t finish it. And you change as you write books. You cannot assume the same persona again. You cannot continue as before. Each book an author writes represents a period in his development. One‟s novels can be seen as the milestones in the development of one‟s spirit. So you cannot go back. Once the elasticity of fiction is dead, you cannot move it again. INTERVIEWER When you‟re experimenting with ideas, how do you choose the form of your novels? Do you start with an image, with a first sentence? PAMUK There is no constant formula. But I make it my business not to write two novels in the same mode. I try to change everything. This is why so many of my readers tell me, I liked this novel of yours, it‟s a shame you didn‟t write other novels like that, or, I never enjoyed one of your novels until you wrote that one—I‟ve heard that especially about The Black Book. In fact I hate to hear this. It‟s fun, and a challenge, to experiment with form and style, and language and mood and persona, and to think about each book differently. The subject matter of a book may come to me from various sources. With My Name Is Red, I wanted to write about my ambition to become a painter. I had a false start; I began to write a monographic book focused on one painter. Then I turned the painter into various painters worki ng together in an atelier. The point of view changed, because now there were other painters talking. At first I was thinking of writing about a contemporary painter, but then I thought this Turkish painter might be too derivative, too influenced by the West, so I went back in time to write about miniaturists. That was how I found my subject. Some subjects also necessitate certain formal innovations or storytelling strategies. Sometimes, for example, you‟ve just seen something, or read something, or been to a movie, or read a newspaper article, and then you think, I‟ll make a potato speak, or a dog, or a tree. Once you get the idea you start thinking about symmetry and continuity in the novel. And you feel, Wonderful, no one‟s done this before. Finally, I think of things for years. I may have ideas and then I tell them to my close friends. I keep lots of notebooks for possible novels I may write.Sometimes I don‟t write them, but if I open a notebook and begin taking notes for it, it is likely that I will write that novel. So when I‟m finishing one novel my heart may be set on one of these projects; and two months after finishing one I start writing the other. INTERVIEWER Many novelists will never discuss a work in progress. Do you also keep that a secret? PAMUK I never discuss the story. On formal occasions, when people ask what I‟m writing, I have a one-sentence stock reply: A novel that takes place in contemporary Turkey. I open up to very few people and only when I know they won‟t hurt me. What I do is talk about the gimmicks—I‟m going to make a cloud speak, for instance. I like to see how people react to them. It is a childish thing. I did this a lot when writing Istanbul. My mind is like that of a little playful child, trying to show his daddy how clever he is. INTERVIEWER The word gimmick has a negative connotation. PAMUK You begin with a gimmick, but if you believe in its literary and moral seriousness, in the end it turns into serious literary invention. It becomes a literary statement. INTERVIEWER Critics often characterize your novels as postmodern. It seems to me, however, that you draw your narrative t ricks primarily from traditional sources. You quote, for instance, fromTheThousand and One Nights and other classic texts in the Eastern tradition. PAMUK That began with The Black Book, though I had read Borges and Calvino earlier. I went with my wife to the United States in 1985, and there I first encountered the prominence and the immense richness of American culture. As a Turk coming from the Middle East, trying to establish himself as an author, I felt intimidated. So I regressed, went back to my â€Å"roots.† I realized that my generation had to invent a modern national literature. Borges and Calvino liberated me. The connotation of traditional Islamic literature was so reactionary, so political, and used by conservatives in such old-fashioned and foolish ways, that I never thought I could do anything with that material. But once I was in the United States, I realized I could go back to that material with a Calvinoesque or Borgesian mind frame. I had to begin by making a strong distinction between the religious and literary connotations of Islamic literature, so that I could easily appropriate its wealth of games, gimmicks, and parables. Turkey had a sophisticated tradition of highly refined ornamental literature. But then the socially committed writers emptied our literature of its innovative content. There are lots of allegories that repeat themselves in the various oral storytelling traditions—of China, India, Persia. I decided to use them and set them in contemporary Istanbul. It‟s an experiment—put everything together, like a Dadaist collage; The Black Bookhas this quality. Sometimes all these sources are fused together and something new emerges. So I set all these rewritten stories in Istanbul, added a detective plot, and out came The Black Book. But at its source was the full strength of American culture and my desire to be a serious experimental writer. I could not write a social commentary about Turkey‟s problems—I was intimidated by them. So I had to try something else. INTERVIEWER Were you ever interested in doing social commentary through literature? PAMUK No. I was reacting to the older generation of novelists, especially in the eighties. I say this with all due respect, but their subject matter was very narrow and parochial. INTERVIEWER Let‟s go back to before The Black Book. What inspired you to write †¨The White Castle? It‟s the first book where you employ a theme that recurs throughout the rest of your novels—impersonation. Why do you think this idea of becoming somebody else crops up so often in your fiction? PAMUK It‟s a very personal thing. I have a very competitive brother who is only eighteen months older than me. In a way, he was my father—my Freudian father, so to speak. It was he who became my alter ego, the representation of authority. On the other hand, we also had a competitive and brotherly comradeship. A very complicated relationship. I wrote extensively about this in Istanbul. I was a typical Turkish boy, good at soccer and enthusiastic about all sorts of games and competitions. He was very successful in school, better than me. I felt jealousy towards him, and he was jealous of me too. He was the reasonable and responsible person, the one our superiors addressed. While I was paying attention to games, he paid attention to rules. We were competing all the time. And I fancied being him, that kind of thing. It set a model. Envy, jealousy—these are heartfelt themes for me. I always worry about how much my brother‟s strength or his success might have influenced me. This is an essential part of my spirit. I am aware of that, so I put some distance between me and those feelings. I know they are bad, so I have a civilized person‟s determination to fight them. I‟m not saying I‟m a victim of jealousy. But this is the galaxy of nerve points that I try to deal with all the time. And of course, in the end, it becomes the subject matter of all my stories. In The White Castle, for instance, the almost sadomasochistic relationship between the two main characters is based on my relationship wi th my brother. On the other hand, this theme of impersonation is reflected in the fragility Turkey feels when faced with Western culture. After writing The White Castle, I realized that this jealousy—the anxiety about being influenced by someone else—resembles Turkey‟s position when it looks west. You know, aspiring to become Westernized and then being accused of not being authentic enough. Trying to grab the spirit of Europe and then feeling guilty about the imitative drive. The ups and downs of this mood are reminiscent of the relationship between competitive brothers. INTERVIEWER Do you believe the constant confrontation between Turkey‟s Eastern and Western impulses will ever be peacefully resolved? PAMUK I‟m an optimist. Turkey should not worry about having two spirits, belonging to two different cultures, having two souls. Schizophrenia makes you intelligent. You may lose your relation with reality—I‟m a fiction writer, so I don‟t think that‟s such a bad thing—but you shouldn‟t worry about your schizophrenia. If you worry too much about one part of you killing the other, you‟ll be left with a single spirit. That is worse than having the sickness. This is my theory. I try to propagate it in Turkish politics, among Turkish politicians who demand that the country should have one consistent soul—that it should belong to either the East or the West or be nationalistic. I‟m critical of that monistic outlook. INTERVIEWER How does that go down in Turkey? PAMUK The more the idea of a democratic, liberal Turkey is established, the more my thinking is accepted. Turkey can join the European Union only with this vision. It‟s a way of fighting against nationalism, of fighting the rhetoric of Us against Them. INTERVIEWER And yet in Istanbul, in the way you romanticize the city, you seem to mourn the loss of the Ottoman Empire. PAMUK I‟m not mourning the Ottoman Empire. I‟m a Westernizer. I‟m pleased that the Westernization process took place. I‟m just criticizing the limited way in which the ruling elite—meaning both the bureaucracy and the new rich—had conceived of Westernization. They lacked the confidence necessary to create a national culture rich in its own symbols and rituals. They did not strive to create an Istanbul culture that would be an organic combination of East and West; they just put Western and Eastern things together. There was, of course, a strong local Ottoman culture, but that was fading away little by little. What they had to do, and could not possibly do enough, was invent a strong local culture, which would be a combination—not an imitation—of the Eastern past and the Western present. I try to do the same kind of thing in my books. Probably new generations will do it, and entering the European Union will not destroy Turkish identity but make it flourish and give us more freedom and self-confidence to invent a new Turkish culture. Slavishly imitating the West or slavishly imitating the old dead Ottoman culture is not the solution. You have to do something with these things and shouldn‟t have anxiety about belonging to one of them too much. INTERVIEWER In Istanbul, however, you do seem to identify with the foreign, Weste rn gaze over your own city. PAMUK But I also explain why a Westernized Turkish intellectual can identify with the Western gaze—the making of Istanbul is a process of identification with the West. There is always this dichotomy, and you can easily identify with the Eastern anger too. Everyone is sometimes a Westerner and sometimes an Easterner—in fact a constant combination of the two. I like Edward Said‟s idea of Orientalism, but since Turkey was never a colony, the romanticizing of Turkey was never a problem for Turks. Western man did not humiliate the Turk in the same way he humiliated the Arab or Indian. Istanbul was invaded only for two years and the enemy boats left as they came, so this did not leave a deep scar in the spirit of the nation. What left a deep scar was the loss of the Ottoman Empire, so I don‟t have that anxiety, that feeling that Westerners look down on me. Though after the founding of the Republic, there was a sort of intimidation because Turks wanted to Westernize but couldn‟t go far enough, which left a feeling of cultural inferiority that we have to address and that I occasionally may have. On the other hand, the scars are not as deep as other nations that were occupied for two hundred years, colonized. Turks were never suppressed by Western powers. The suppression that Turks suffered was self-inflicted; we erased our own history because it was practical. In that suppression there is a sense of fragility. But that self-imposed Westernization also brought isolation. Indians saw their oppressors face-to-face. Turks were strangely isolated from the Western world they emulated. In the 1950s and even 1960s, when a foreigner came to stay at the Istanbul Hilton it would be noted in all the newspapers. Do you believe that there is a canon or that one should even exist? We have heard of a Western canon, but what about a non-Western canon? PAMUK Yes, there is another canon. It should be explored, developed, shared, criticized, and then accepted. Right now the so-called Eastern canon is in ruins. The glorious texts are all around but there is no will to put them together. From the Persian classics, through to all the Indian, Chinese, and Japanese texts, these things should be assessed critically. As it is now, the canon is in the hands of Western scholars. That is the center of distribution and communication. INTERVIEWER The novel is a very Western cultural form. Does it have any place in the Eastern tradition? PAMUK The modern novel, dissociated from the epic form, is essentially a non-Oriental thing. Because the novelist is a person who does not belong to a community, who does not share the basic instincts of community, and who is thinking and judging with a different culture than the one he is experiencing. Once his consciousness is different from that of the community he belongs to, he is an outsider, a loner. And the richness of his text comes from that outsider‟s voyeuristic vision. Once you develop the habit of looking at the world like that and writing about it in this fashion, you have the desire to disassociate from the community. This is the model I was thinking about in Snow. INTERVIEWER Snow is your most political book yet published. How did you conceive of it? PAMUK When I started becoming famous in Turkey in the mid-1990s, at a time when the war against Kurdish guerillas was strong, the old leftist authors and the new modern liberals wanted me to help them, to sign petitions—they began to ask me to do political things unrelated to my books. Soon the esta blishment counterattacked with a campaign of character assassination. They began calling me names. I was very angry. After a while I wondered, What if I wrote a political novel in which I explored my own spiritual dilemmas—coming from an uppermiddle-class family and feeling responsible for those who had no political representation? I believed in the art of the novel. It is a strange thing how that makes you an outsider. I told myself then, I will write a political novel. I started to write it as soon as I finished My Name Is Red. INTERVIEWER Why did you set it in the small town of Kars? PAMUK It is notoriously one of the coldest towns in Turkey. And one of the poorest. In the early eighties, the whole front page of one of the major newspapers was about the poverty of Kars. Someone had calculated that you could buy the entire town for around a million dollars. The political †¨climate was difficult when I wanted to go there. The vicinity of the town is mostly populated by Kurds, but the center is a combination of Kurds, people from Azerbaijan, Turks, and all other sorts. There used to be Russians and Germans too. There are religious differences as well, Shia and Sunni. The war the Turkish government was waging against the Kurdish guerillas was so fierce that it was impossible to go as a tourist. I knew I could not simply go there as a novelist, so I asked a newspaper editor with whom I‟d been in touch for a press pass to visit the area. He is influential and he personally called the mayor and the police chief to let them know I was coming.